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By Charles Deyo
Cendyn
President & CEO
Posted: 01/11/2017
Today Cendyn announces the launch of a new brand, look and feel and packaging of our solutions and product suite. We sat down with our President & CEO Charles Deyo to talk about the changes at Cendyn and his outlook for the year ahead. 
When it comes to successful email designs in 2016, there’s been one consistent trend: Go Bold. Whether it is a pre-stay, on-property or post-stay campaign, we found that emails with edgy designs, unexpected color palettes, and playful headlines received the  highest open and click-through rates. We picked a few of our favorite and most successful client emails. Each one offers specific insights on how to engage your audience through a dynamic combination of design, functionality, and content. 
eProposal packs a powerful punch, empowering you to respond to RFPs with personalized, on-brand and media-rich proposals in seconds. Its comprehensive dashboard means editing content, managing your assets, and tracking your proposal's lifecycle has never been easier. Today, we’ll share 5 awesome things about eProposal that will help you stand out from the competition and ultimately, secure more group business.
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By Tim Sullivan
Cendyn
Chief Sales + Marketing Officer
Posted: 12/12/2016
Data has shifted the foundation of the hotel industry. Managers can now segment guest profiles to infinite degrees, creating a comprehensive picture of who’s staying at their properties and engaging with their brand. The question isn’t just how to make that data work – it’s how to make that data work automatically. And we can now achieve this with artificial intelligence and predictive analytics.
Event Management technology has enabled companies to better manage complex enterprise-wide meeting related processes, spend, volumes and policies while collecting a vast amount of valuable attendee and event data. One of the most profound benefits of this technology is that it has nearly rendered spreadsheets and conference binders obsolete. However, we often forget that it can be used to improve the attendee experience as well. It seems that SMM technology that can quantify the Return On Events (ROE) and attendee engagement is now playing an important role in bringing back the relevancy of in-person meetings.  
When compared to five years ago, hotels have seen a 300% increase in RFP leads from meeting planners. As a hotel, how do you handle the onslaught on these incoming requests?  Do you hire an army of sales managers or do you miss out on the opportunity to increase yield and RevPAR? Ideally, you won’t have to deal with either of those scenarios. The advance of electronic RFP technology has finally given hotels the ability to streamline, automate, curate RFP responses, giving each request the attention and personalization it requires to secure that business.
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By Christophe Tayon
Cendyn
Director of Demand Generation
Posted: 07/28/2016
Hoteliers understand the benefits of one-to-one marketing and the theory behind it, which advocates for personalizing guest communications as well as curating the guest experience throughout every stage of the guest journey. They also see the big picture of how guest satisfaction directly leads to loyalty and profitable revenue growth as a guest will return to the property more frequently when engaged with activities and amenities. However, when it comes to implementing one-to-one marketing, many hoteliers are not sure where to start or how to create personalized communications. While there is no denying that the process can be intimidating at first, it is simpler than what most people think. The key to success is breaking down your implementation strategy to coincide with each step of the guest journey: Pre-stay campaigns: plan the experience On-property campaigns: guide the experience Post-stay campaigns: nurture the experience To demonstrate how these 3 steps provide the roadmap to personalization, we have put together a helpful infographic which illustrates the type of content and assets you will need to create effective pre-stay, on-property and post-stay email campaigns.
You never get a second chance to make a first impression!   That phrase may be wildly overused but frankly, it’s very true. Think about a person’s handshake or phone demeanor. Do they sound like they’re smiling through the phone? Do they make good eye contact? Do they respond to your questions promptly with well thought out responses? If you answered ‘yes’ to each of these, you’ll agree that they convey a strong personal image and instill a sense of confidence.
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By Christophe Tayon
Cendyn
Director of Demand Generation
Posted: 06/23/2016
Data is changing the foundations of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before. As a result, they have a new way to increase satisfaction and cultivate loyalty to generate profitable revenue growth. In that respect, Marketing departments are realizing that audiences compiled from data  have become one of their biggest assets. Audience segmentation is the key process that not only makes their data actionable but enables personalization. It allows marketers to change their approach from a pattern of interruption (e.g. TV or radio commercials) to a more efficient engagement strategy that focuses on quality instead of quantity. Below are the few steps you need to take to segment your audience and enable true one-to-one marketing.
When searching for the right event technology partner to power your meetings and events programs, having and implementation plan in place before you sign the deal is critical. Here's a guide to walk you through the process!
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