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By Anil Bilgihan
Hospitality Marketing Professor – Florida Atlantic University
Posted: 04/14/2017
The online marketplaces of the twenty-first century, together with changes to consumer lifestyles, have compelled hotels to transform the way they court customers. Guests suddenly had a voice, a very loud one, that could make or break a hotel’s image. Millennials’ demand for superior service, mobile devices and social media shook up the industry, turning everyone’s attention to loyalty. 
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By Audrey Theroux
Cendyn
Events Associate
Posted: 04/13/2017
Cendyn’s International Managing Director, John Seaton, gives an inside look into the life of a business traveler. After over 20 years of traveling, he has stories from his worst experience to giving tips on how to travel better. 
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By Tim Sullivan
Cendyn
Chief Sales & Marketing Officer
Posted: 04/11/2017
Cendyn's Chief Sales & Marketing Officer Tim Sullivan on the three essential components of true hotel CRM. See what an enhanced guest profile looks like, learn about communication automation, and see which guest intelligence and analytics you need to measure impact across your entire enterprise. 
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By Nicki Graham
Cendyn
Senior Marketing & Communications Manager
Posted: 04/10/2017
On Tuesday this week, Cendyn attended the first ever Skift Forum in Europe. Luckily it was in my home town, London, UK so was a hop skip and a train ride away for me to the Tobacco Dock in the very cool Wapping, London. We were proud to be sponsors of the event, to have the time to spend chatting to other attendees and taking in all the incredible amount of information from their extensive profile of speakers.
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By Dan Fernandez
Cendyn
Sr. Director of Digital Strategy + New Business
Posted: 03/29/2017
Hoteliers have an amazing collection of raw data, which when stitched together, form a digital trail of all the interactions that occurred during the guest journey. Predictive analytics, a type of artificial intelligence (AI), uses that data to segment guests. This allows marketers to move past basic audience characteristics and discover more specific, and more relevant, audience attributes that are at the foundation for marketing engagement and personalized product offerings.
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By Nicki Graham
Cendyn
Senior Marketing and Communications Manager
Posted: 03/21/2017
In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. Of course that makes sense, a positive review would hopefully tie in with someone willing to recommend your hotel to a friend or colleague but following from that, we decided to delve a bit further – what exactly is driving your guests to be promoters or detractors? Our analytics team looked into a huge number of responses and analyzed their outcome to find some fascinating conclusions.
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By Casey Munck
Cendyn
Marketing Manager
Posted: 03/16/2017
As SVP of Global Marketing + Business Development for Cendyn, Michael Bennett is a man on the move. A frequent traveler, he lives by his iPhone to keep things moving at Cendyn. Today, he shares what’s on his phone.
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By Nicki Graham
Cendyn
Senior Marketing & Communications Manager
Posted: 03/15/2017
Last week the Cendyn team packed their bags from around Europe, Canada and the US to come together and join in on the madness that is ITB Berlin. Not only did we have the pleasure of attending ITB Berlin last week, we were also able to squeeze in attendance at both the International Hotel Investment Forum (IHIF) and an event hosted by the HSMAI EU team at the beautiful Sofitel Berlin Kurfurstendamm in the lead up to ITB.
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By Casey Munck
Cendyn
Marketing Manager
Posted: 03/08/2017
Today’s little girl who loves technology believes she can shatter glass ceilings, code a Web site and change the world in a day’s work. Her Mom? Even with talent and drive, she’d likely need convincing. Because in today’s male-dominated technology field, despite progress, women are still underrepresented to a large degree. But that’s not the case at Cendyn. 
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By Casey Munck
Cendyn
Marketing Manager
Posted: 03/07/2017
Hotel systems hold a wealth of information, but the key to making data actionable is through technology integrations. In a cohesive universe, all guest touch points are gathered in one place, providing hotels with a holistic view of guests and ending data silos. We sat down with Piers Hughes, Chief Information Officer at Cendyn, to talk about why integration is so important in today’s data-driven hotel environment.     
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