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By Michael Bennett
Cendyn
SVP, Global Marketing + Business Development
Posted: 08/03/2017
As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It’s a core indicator across any vertical and a key expectation of any hotel owner or management company. But what if we turned that expectation upside down? What if we focus on the bottom line impact and net operating income (NOI) instead of the top?
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By Casey Munck
Cendyn
Marketing Manager
Posted: 07/28/2017
Sara Toth, Vice President, Enterprise Business Solutions, has been with Cendyn for 12 years and oversees the operations and development of Cendyn’s Enterprise Platform, consisting of our Metron, MetronXpress and Ovations products. See her travel tips and favorite destinations! 
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By David Dvorak
SVP, Brand & Enterprise Sales
Posted: 07/27/2017
It was an exciting time in Boston recently, not just because the Red Sox and Yankees had a weekend series, but because “GBTA was in town.”
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By Charles Deyo
Cendyn
President & CEO
Posted: 07/21/2017
Big data and the start-up culture revolution have been game changers for digital marketing in the hospitality space. 
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By Casey Munck
Cendyn
Marketing Manager
Posted: 07/21/2017
The Fontainebleau Miami Beach is one of the most iconic properties on the East Coast. Why did management select Cendyn CRM and digital marketing services? Trust, simplicity and transparency.
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By Nicki Graham
Cendyn
Senior Marketing & Communications Manager
Posted: 07/18/2017
As we continue to see technology enhancements in every industry, one theme rings true throughout - the continued advancements in automated and learned technology. In the hospitality industry we have learnt that by understanding more about guests' wants, interests and needs, we have a greater ability to predict their behavior and provide them with the most personalised and unique stay. Guestfolio, the CRM platform built for the independent and boutique hotelier, has just launched it's latest feature that uses this automation to learn more about guests through every interaction from the hotel.
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By Casey Munck
Cendyn
Marketing Manager
Posted: 07/17/2017
See highlights from the booth, listen as our execs speak out and see action live from the show floor. Filmed on site at HITEC 2017 inside the Toronto Convention Center.
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By Piers Hughes
Cendyn
Chief Information Officer
Posted: 07/17/2017
As the most connected customer relationship management (CRM) solution in the hospitality industry, Cendyn works hard to continue to innovate, evolve and partner with other leaders in the industry. Piers Hughes, Cendyn’s Chief Information Officer shares his insights with us on how those integrations lay the foundations to data insight for CRM and how they enable Cendyn to continue to evolve alongside the changing landscape of the hospitality industry. 
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By Nicki Graham
Cendyn
Senior Marketing & Communications Manager
Posted: 07/14/2017
Daniel Beattie, Vice President of Engineering, handles all the open-source and ruby engineering teams within Cendyn, which means working with people located across 9 timezones – from Germany to the UK and across to British Columbia. It means he travels a lot. Here's what he had to say about that! 
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By Casey Munck
Cendyn
Manager, Marketing
Posted: 07/07/2017
Digital Account Manager Sabrina Ryan serves as the main point of contact for several Cendyn clients, assisting with the strategy, planning and reporting of their marketing campaigns. When she’s not trying out new recipes or binge-watching the latest Netflix/Hulu series, she loves to travel and explore the outdoors. Today, she reveals what’s on her iPhone. 
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