Cendyn Loader Icon Loading in progress..

Don't let Corporate Ticket Management be the forgotten ROI! Cendyn Arcaneo's experts walk you through six simple steps to ensure that your company is making the most out of its entertainment spend.
Cendyn Arcaneo's Product Development Team Shares the Newest Trends in Strategic Event Planning
Cendyn Arcaneo's David Dvorak explains the 2016 trends in event planning technology, and what that means to planners, organizations and the overall landscape of Strategic Meetings Management programs. 
Avatar
By Chris Bram
Cendyn
Director of Product Services
Posted: 01/04/2016
Putting the customer first to create a competitive advantage and improve business performance is an old fashioned marketing approach that still works in our digital marketing era.    If we think of the marketing funnel as circular, with the end game being “the loyalty loop” instead of a purchase, we will notice the basic tenets of the modern guest journey: guests build expectations pre-stay, guests compare those expectations against the experience delivered, guests will make the next customer journey decision based on whether or not their expectations were met or exceeded in the recent past.
Avatar
By Chris Bram
Cendyn
Director of Product Services
Posted: 12/16/2015
With one-to-one marketing, hoteliers can leverage Big Data to know exactly who they’re communicating with, how to communicate with them, when to communicate, and what to say - whether it’s through marketing automation or face-to-face interactions. While it might sound intimidating, it’s a lot easier than you think. Here are five simple examples that your marketing team can implement to start making a difference.
Avatar
By Michelle Feigay
Cendyn
Email Marketing Manager
Posted: 12/15/2015
When it comes to designing a successful email marketing strategy for 2016, there are two very important reasons to incorporate responsive design. Reason #1 – over 50% of people use their mobile phones to check email*. Reason #2 – 80% of those people will not click on an email that doesn’t look good on their phone*. That means if you’re not designing for mobile, you’re not reaching your audience. By adhering to a “mobile first” design approach, you’ll also enjoy increased usability and guest engagement, which allows more people to interact with your brand both online and off.
Avatar
By Tim Sullivan
Cendyn
Chief Sales + Marketing Officer
Posted: 12/15/2015
We live in a world of exponential data growth. Recent research from IBM suggests that 90% of all data created since the dawn of humanity has been created in just the past few years. In the digital space, the volume and speed of this data generation has created a multitude of challenges for businesses around the globe.
Avatar
By Dan Fernandez
Cendyn
Director of Digital Marketing + Advertising
Posted: 11/15/2015
For years, hotels and resorts have been at a serious disadvantage when competing with online travel agencies (OTAs) for the same guests through their digital marketing efforts. This is particularly true of search marketing for several reasons, including:
Displaying results 71-78 (of 78)
 1 2 3 4 5 6 7 8