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By Chris Bram
Director of Product Services
Posted: 12/16/2015
With one-to-one marketing, hoteliers can leverage Big Data to know exactly who they’re communicating with, how to communicate with them, when to communicate, and what to say - whether it’s through marketing automation or face-to-face interactions. While it might sound intimidating, it’s a lot easier than you think. Here are five simple examples that your marketing team can implement to start making a difference.