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By Nicki Graham
Cendyn
Senior Marketing & Communications Manager
Posted: 08/24/2017
Every hotel marketer knows that targeting guests and driving interest in your hotel and your brand can be tricky. It’s a crowded market place, and you’re not just competing with hotels in your proximity, you’re also competing for that direct booking as well. It’s a lot to take on, and a lot to master. But these few smart tips to get you going with an effective digital marketing strategy will help boost your confidence in the marketplace and help you target your future guests in the right way.
When compared to five years ago, hotels have seen a 300% increase in RFP leads from meeting planners. As a hotel, how do you handle the onslaught on these incoming requests?  Do you hire an army of sales managers or do you miss out on the opportunity to increase yield and RevPAR? Ideally, you won’t have to deal with either of those scenarios. The advance of electronic RFP technology has finally given hotels the ability to streamline, automate, curate RFP responses, giving each request the attention and personalization it requires to secure that business.
Learn how your property’s unique voice enhances the overall satisfaction your customers experience, and how it will set you apart from the competition. 
Gone are the days that you have to print brochures to market your property's offerings and special events. With Cendyn/EVENTS eBrochure, you are able to create a digital brochure for each and every customer and event, always offering the most relevant information highlighting your property's unique characteristics in a dynamic and impactful way. What's better is that eBrochure is accessible by any mobile device!
With the world becoming more digital there has become a larger need for digital signatures to complete contracts. Learn how Cendyn Arcaneo's® best-of-breed hospitality electronic proposal delivery system, eProposal® with eContract™, rapidly increases conversions and ROI. Now you can send and receive completed contracts within minutes,boosting sales and driving bottom line results!
Cendyn Arcaneo's Product Development Team Shares the Newest Trends in Strategic Event Planning