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By Nicki Graham
Cendyn
Senior Marketing & Communications Manager
Posted: 08/24/2017
Every hotel marketer knows that targeting guests and driving interest in your hotel and your brand can be tricky. It’s a crowded market place, and you’re not just competing with hotels in your proximity, you’re also competing for that direct booking as well. It’s a lot to take on, and a lot to master. But these few smart tips to get you going with an effective digital marketing strategy will help boost your confidence in the marketplace and help you target your future guests in the right way.
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By Nicki Graham
Cendyn
Senior Marketing & Communications Manager
Posted: 08/14/2017
Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have a greater chance at enhancing their brand and driving loyalty amongst its guests. Using data, personalization or one-to-one marketing consists of delivering individualized messages and product offerings to current or prospective customers through the right channels at the right time.
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By Nicki Graham
Cendyn
Senior Marketing & Communications Manager
Posted: 07/18/2017
As we continue to see technology enhancements in every industry, one theme rings true throughout - the continued advancements in automated and learned technology. In the hospitality industry we have learnt that by understanding more about guests' wants, interests and needs, we have a greater ability to predict their behavior and provide them with the most personalised and unique stay. Guestfolio, the CRM platform built for the independent and boutique hotelier, has just launched it's latest feature that uses this automation to learn more about guests through every interaction from the hotel.
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By Piers Hughes
Cendyn
Chief Information Officer
Posted: 07/17/2017
As the most connected customer relationship management (CRM) solution in the hospitality industry, Cendyn works hard to continue to innovate, evolve and partner with other leaders in the industry. Piers Hughes, Cendyn’s Chief Information Officer shares his insights with us on how those integrations lay the foundations to data insight for CRM and how they enable Cendyn to continue to evolve alongside the changing landscape of the hospitality industry. 
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By Roque Rodon
Cendyn
Director of Ad Operations & Analytics
Posted: 06/12/2017
Tagging trends and the applications themselves change very often, so it’s important to stay up to date on what is going on with booking engines.