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By Nicki Graham
Cendyn
Senior Marketing & Communications Manager
Posted: 08/14/2017
Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have a greater chance at enhancing their brand and driving loyalty amongst its guests. Using data, personalization or one-to-one marketing consists of delivering individualized messages and product offerings to current or prospective customers through the right channels at the right time.
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By Nicki Graham
Cendyn
Senior Marketing & Communications Manager
Posted: 07/18/2017
As we continue to see technology enhancements in every industry, one theme rings true throughout - the continued advancements in automated and learned technology. In the hospitality industry we have learnt that by understanding more about guests' wants, interests and needs, we have a greater ability to predict their behavior and provide them with the most personalised and unique stay. Guestfolio, the CRM platform built for the independent and boutique hotelier, has just launched it's latest feature that uses this automation to learn more about guests through every interaction from the hotel.