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By Nicki Graham
Cendyn
Senior Marketing & Communications Manager
Posted: 08/14/2017
Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have a greater chance at enhancing their brand and driving loyalty amongst its guests. Using data, personalization or one-to-one marketing consists of delivering individualized messages and product offerings to current or prospective customers through the right channels at the right time.