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By Chris Bram
Cendyn
Director of Product Services
Posted: 12/16/2015
Successful hotels and resorts are designed to offer their guests a memorable experience. To make each guest feel special, they put a lot of thought and energy into every detail from the architecture, room décor and bedding to the restaurant menu and the spa’s aromatherapy. These hotels aren’t just renting a room where someone can sleep, they create the anticipation of a luxurious carefree stay away from the daily grind. When it comes to marketing, it is equally important to align your focus on the guest as well as the experience. One-to-one marketing, which is defined as the ability to communicate in a personal, relevant manner with customers and prospect...
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By Michelle Feigay
Cendyn
Email Marketing Manager
Posted: 12/15/2015
When it comes to designing a successful email marketing strategy for 2016, there are two very important reasons to incorporate responsive design.   Reason #1 – over 50% of people use their mobile phones to check email*.   Reason #2 – 80% of those people will not click on an email that doesn’t look good on their phone*.   That means if you’re not designing for mobile, you’re not reaching your audience. By adhering to a “mobile first” design approach, you’ll also enjoy increased usability and guest engagement, which allows more people to interact with your brand both online and off. Why ...
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By Tim Sullivan
Cendyn
Chief Sales + Marketing Officer
Posted: 12/15/2015
A Four Step Approach   We live in a world of exponential data growth. Recent research from IBM suggests that 90% of all data created since the dawn of humanity has been created in just the past few years. In the digital space, the volume and speed of this data generation has created a multitude of challenges for businesses around the globe.   As is often the case, challenges lead to new opportunities. Backed by Big Data, marketers now may drive consumer loyalty in new and unique ways—from data-driven personalized communications to one-to-one marketing to customized products and experiences. Nonetheless, many brands can’t take advantag...