360° Digital Marketing + Advertising
Progressive Marketing + Robust CRM
Over the past three years the digital marketing landscape has changed more rapidly and profoundly than it had in the prior decade. The market has become extremely fragmented and complex and consumers are interacting with your brand in new ways that are disrupting old models of e-commerce: think social media and mobile platforms. In a complex and fragmented market your digital marketing strategy hinges on knowing the answer to the following questions:
Cendyn 360° Advertising® + Marketing Platform
To address the challenges of a fragmented market and definitively answer these three questions, Cendyn has invested significant capital and human resources to provide the most advanced digital marketing and data management solution in the hospitality industry: The 360° Advertising + Marketing Platform.
Cendyn provides a unique, integrated, single-platform solution for Digital Marketing + Advertising
At Cendyn, we are proponents of a 360° marketing approach. We believe that all digital marketing channels coexist in the same ecosystem and should reinforce and support each other. When a campaign's distribution is extended to a new channel, we measure impact across all channels. We believe it is extremely important to understand how all channels are contributing to a conversion in order to effectively optimize any campaign. Leveraging the 360° Platform, we use attribution reporting to analyze the cross-channel events leading up to a conversion so we can fully understand how display, paid search, social, mobile and other channels each influence the conversion process. Using these methodologies, we can effectively monitor the impact across all channels and increase/decrease specific budgets, shift the percentage of brand vs. generic keyword terms, focus on a specific channel based on success, and make real-time optimization adjustments to insure the highest ROI for your marketing budget.
Advanced Targeting Capabilities