eInsight®
Right Message, Right Guest, Right Time

Cendyn's database marketing, decision support and advanced multi-channel communications system provides a turnkey solution for understanding your customers, giving management the ability to market the right offer to the right guest at the right time and drive the highest conversion levels for all communications. eInsight® is a complete customer profile intelligence system that not only informs management of historic customer buying levels but also future predictive behavior based on website visits, surveys and other behavioral predictive elements. eInsight includes:

  • Hosted data warehousing
  • A control panel for easy access to custom reports
  • Advanced guest data analytics and modeling
  • Managed database analysis
  • Configuration of RFM models and custom clusters for unlimited segmentation, identification and targeting
  • Custom report development
  • Address standardization and CASS certification
  • Geo-origin analysis
  • Marketing promotion tracking and reporting
  • Critical Booking Cycle analysis by market segment
  • LOS analysis between market segments for optimal market segment communication
  • Business Intelligence using latest trends in OLAP capabilities
  • Profile updates, preference tracking and incident tracking
  • Integrated, advanced multi-channel communications system (see below)

Powerful, Personalized Communication
Cendyn's multi-channel communications and campaign management system will take relationships with your customers to a whole new level through dynamic marketing that is highly targeted and personalized. Showing your customers that you know who they are and their preferences, using a preferred communication channel, helps build and accelerate that relationship, leading to higher customer satisfaction and loyalty. The result: higher conversion and increased revenues. Tight integration with Google Analytics for sophisticated analysis like funnel analysis, goal analysis and visual click thru reporting is also provided.

Utilizing eInsight's powerful database, custom clusters and trigger campaigns are executed flawlessly that help identify trends and automate the implementation of your marketing strategy. Standard Clusters include:

  • Newbies: Customers who have stayed the first time
  • Sleepers: Customers who haven't returned in over 12 months
  • Most Valued Guests: You can define, based on number of stays and money spent within last 12 months

Additional clusters can be customized based on any business rules needed for segmenting your guest population into targeted groups. These clusters update dynamically each time data is acquired by eInsight. Triggers can be configured so eMail campaigns are generated automatically daily, weekly, or monthly to guests who have met the criteria of your predefined clusters.

Operational Benefits of eInsight Include

  • All guest profile information and past activity is available in real-time so hotel staff can anticipate needs for a repeat or frequent guest
  • Guest data is always current and accurate
  • Enhanced guest experiences from improved staff preparedness

Marketing Benefits of eInsight Include

  • eInsight process identifies your best customers
  • Defines best customer's behavior, needs and interests
  • Develops prospects that fit your best customer profile through guest profile intelligence
  • Consolidates knowledge of all customers
  • Communication with customers is on a more personalized levelincreases retention
  • Personalized content
  • Personalized imaging
  • Personalized offers
  • You'll reach new prospects that fit your best customer's profile with targeted messages that increase new customer acquisition
Cendynpedia