Mobile will soon be the leading channel for travel and is ramping much faster than the desktop Internet. Currently, there are more than 200 million active mobile users. In 2013, phones will overtake PCs as the most common web access device. The following year, there will be 90% global mobile penetration and 6.5 billion mobile connections. Make sure you're reaching your customers with a mobile optimized CRM solution. Collect valuable guest profile insight as your guests are able to seamlessly update and plan their vacation itinerary pre-arrival, all from their mobile device.