When Cendyn® was created in 1996, it was a two-person crew working out of Miami, known by the name of Central Dynamics Corporation, with a blue pyramid spinning logo. Sixteen years later and 150 employees-strong, the
hotel online marketingcompany boasts first-class interactive marketing solutions and too many Adrian HSMAI awards to hang on the walls of their Boca Raton office.
So, as you can see, the past 16 years hasn't gone by without plenty of marked changes. In fact, back in 1996, less than two of every 10 people in the US used the internet. Fast-forward five years to the turn of the 21st century and barely half of the American population has made it online. Now 16 years past our founding, almost 80 percent of the US is online and almost 70 percent of the adult population is eager to buy their next travel service amenities online.
So why did our knowledgeable founders decide to cater to the hospitality industry anyway? Since both business partners had numerous years of experience in the industry already, it seemed like a no-brainer. Both Charles and Robin were early adopters to the internet and could sense where the future was headed. They both knew the hospitality industry was notoriously behind in technology, and with their knowledge and expertise they decided to come up with a solution.
In 2000, Cendyn was busy booking clients for their barely year-old eProposal® that would soon change the dynamics of the hospitality industry. But also in 2000, less than half of the US had ever used the internet to buy anything online, and almost ten years later in 2009, over 75 percent of American's bought online. In fact, getting online through a desktop computer is no longer the only way users can dedicate time to the online world. In a recent poll by Pew Internet & American Life Project, 83 percent of adults have cell phones and 35 percent of them access the internet through it.
Cendyn has been taking advantage of these escalating numbers since the beginning. Offering only the best services and top-of-the-line products, our company is focused on the ever-increasing number of people wanting to do more, the fast and easy way—online. According to Pew Internet & American Life Project, innovation of the internet will continue to catch us by surprise. Lucky for you, Cendyn will be right there with you clearing up the fog and continuing to innovate and surprise.