SKIFT Trend Report
The Hotel Industry’s Automated Future
A Framework for AI with a Human Touch
Each step of the guest lifecycle contains finely-tuned datapoints; reason for travel, booking date, date of last stay, amenity preferences, activity preferences, dining habits, total spend, not to mention personal datapoints like email, address, birthdate, education, income, job title, primary language and marital status – even listing them all feels overwhelming. But these pieces fit into one constantly changing puzzle that intelligence algorithms analyze with ease.
In this report, you will learn how marketers are shifting from a pattern of interruption to weaving offers and touchpoints into the guest’s life on and off property.