78% of consumers trust the recommendations of other consumers over traditional media generated advertising.

The social web has shifted the online experience from searching and consuming to creating, connecting and exchanging. Yesterday's more passive consumers and web surfers are today's content generators, collaborators and influencers. This fundamental change in how consumers are using the web is having a tremendous impact on online travel. Traveler reviews, photos, trip planning and sharing, and blogging are all influencing how travelers connect to and interact with your brand.

As your digital marketing partner Cendyn provides ongoing social media consultation and management including the following services:

• Social media strategy and integration with overall digital marketing plan
• Cendyn Social Influence Marketing
• Cendyn's online reputation management tool—eReputation^®
• Facebook and Twitter page branding, customization, and promotions
• Property staff training on Facebook, Twitter and LinkedIn best practices
• YouTube Channel management and video upload
• Property blog and RSS feed setup
• Press release optimization and online distribution
• Ongoing consultancy, keeping you up to date on what's new in social media and assisting you in its application and continued effectiveness