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By Casey Munck
Cendyn
Marketing Manager
Posted: 11/09/2017
“With Cendyn, we see direct, bottom line improvement to our CRM efforts and ability to nurture a repeat client base.” 
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By Rachael Ponzan
Cendyn
Director of Key Accounts.
Posted: 11/01/2017
One of the most important services we provide for hotels at Cendyn is preparing a yearly digital marketing plan and budget. The whole process includes a significant amount of data, analytics, and research – so it is important to start early. During this process, we always consider several important factors ... 
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By Olga Peddie
Cendyn
Sr. VP, Client Strategy & Success
Posted: 10/27/2017
Olga is our Senior Vice President of Client Strategy & Success. See why Hotel Przystan in Olsztyn is close to her heart and travel rituals for staying happy and healthy. 
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By Chris Bram
Cendyn
Associate VP of CRM Product Services
Posted: 10/25/2017
Emails are the first contact, and often the last contact, guests have with their hotel. The impact is the same as what you want them to see when they enter your front door. But that impact won’t happen if your emails don’t get opened and your click-through rate isn’t where it should be. Here are 10 tips to keep your emails from getting lost in a crowded inbox.
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By Casey Munck
Cendyn
Marketing Manager
Posted: 10/19/2017
Rodd is our Vice President of Sales Development and Events. He shares his travel adventures, including a wardrobe rescue mission in Kuala Lumpur, seaplane rides in Vancouver and seeing America from the backseat of a crowded station wagon. 
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By Nicki Graham
Cendyn
Senior Marketing & Communications Manager
Posted: 10/18/2017
Who is staying in your hotel? Why are they staying at your hotel? What led them to book your hotel over the one down the road? It’s a hotel marketer’s job to know the answers to all of these questions, and now’s the right time to be asking yourself them. As we all prepare and plan for 2018, making assumptions or asking your staff isn’t the right way to get the answers. Your data is. And now is the right time to be looking at it. It will give you the intelligence you need to plan for and deliver targeted, relevant, personalized messages to your target guests, resulting in better conversions.
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By Casey Munck
Cendyn
Marketing Manager
Posted: 10/06/2017
Chris is our Senior Director of CRM Product Services. See why he loves a green drink while traveling, how he stays awake despite jet lag and where he travels for mountain adventures. 
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By Casey Munck
Cendyn
Marketing Manager
Posted: 09/28/2017
Oversees SalesForce for Cendyn, supporting the global marketing and sales teams with technology tools, running performance analysis and managing other executive KPIs. 
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By Leslie Lautin Davis
Cendyn
Product Communications Manager
Posted: 09/26/2017
Now you don’t have to be an HTML expert to build beautiful email marketing campaigns that are on-brand and engaging. 
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By Casey Munck
Cendyn
Marketing Manager
Posted: 09/22/2017
Elise is on our digital marketing team, supporting clients across the hotel and hospitality space. See her favorite travel destination & hear about her adventures in the Grand Canyon! 
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