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By Nicki Graham
Cendyn
Senior Marketing & Communications Manager
Posted: 10/18/2017
Who is staying in your hotel? Why are they staying at your hotel? What led them to book your hotel over the one down the road? It’s a hotel marketer’s job to know the answers to all of these questions, and now’s the right time to be asking yourself them. As we all prepare and plan for 2018, making assumptions or asking your staff isn’t the right way to get the answers. Your data is. And now is the right time to be looking at it. It will give you the intelligence you need to plan for and deliver targeted, relevant, personalized messages to your target guests, resulting in better conversions.
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By Nicki Graham
Cendyn
Senior Marketing & Communications Manager
Posted: 08/24/2017
It’s a crowded market place, and you’re not just competing with hotels in your proximity, you’re also competing for that direct booking as well.
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By Nicki Graham
Cendyn
Senior Marketing & Communications Manager
Posted: 08/14/2017
Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have a greater chance at enhancing their brand and driving loyalty amongst its guests.
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By Nicki Graham
Cendyn
Senior Marketing & Communications Manager
Posted: 07/18/2017
We have a greater ability to predict their behavior and provide them with the most personalized and unique stay. 
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By Piers Hughes
Cendyn
Chief Information Officer
Posted: 07/17/2017
How they enable Cendyn to continue to evolve alongside the changing landscape of the hospitality industry. 
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By Roque Rodon
Cendyn
Director of Ad Operations & Analytics
Posted: 06/12/2017
Tagging trends and the applications themselves change very often, so it’s important to stay up to date on what is going on with booking engines.