Skip Navigation
By Nicki Graham
Senior Marketing & Communications Manager
Posted: 02/15/2018
The Asia-Pacific region, not including South Asia, already boasts over two billion mobile users, with China accounting for just under half of that. These countries have an average mobile phone penetration rate of 62 percent, with that number expected to climb to 69 percent in the next few years.  An effective marketing srategy for hotels must include mobile – if customers are willing to respond to it.