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By Xundong Ding
Cendyn
Chief Technology Officer
Posted: 08/30/2017
  Describe your role at Cendyn: I manage R&D and operations.   What departments do you oversee? Software development    Tell us about your background: Bachelor in Physics and Masters in Computer Engineering. I joined Cendyn in 2001.   What excites you about technology? The exciting thing about technology is there is always something new and unknown on the horizon. No one can predict where technology will take us. The development of technology has led to so many mind-boggling discoveries, better facilities and luxuries, but at the same, it’s dramatically changed our daily lives –the way we communicat...
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By Allison Goldstein
Cendyn
Content Marketing
Posted: 08/28/2017
To create a successful display ad, you need to break through the distractions to create an ad experience that is engaging and hits just the right tone.   At Cendyn, successful display ad campaigns include several departments including our Creative Services division, which designs and animates the ad, and our strategy department, who ensures your ad gets in front of the right consumer at the right time. Accurate targeting increases our chances of catching the eye of a qualified potential guest and getting them to convert via your preferred channel (aka – your website). Before the ad goes live, it’s up to Creative Services to write, design, and ani...
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By Leslie Lautin Davis
Cendyn
Product Communications Manager
Posted: 08/28/2017
Hi there. Please allow me to introduce myself. I’m Leslie Davis, Cendyn’s Product Communications Manager. Today I am pleased to bring you a recap of our most recent product enhancements. So, without further ado …   eInsight® CRM | Enterprise marketing automation and guest intelligence for multi-property/multi-brand implementations    Inbox Forecaster  Test new email campaigns to ensure the highest delivery rates. Inbox Forecaster estimates the success of your campaign reaching your guests' inboxes prior to sending, broken down by the most commonly used email clients (ISPs). (The Inbox Forecaster report...
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By Nicki Graham
Cendyn
Senior Marketing & Communications Manager
Posted: 08/24/2017
Every hotel marketer knows that targeting guests and driving interest in your hotel and your brand can be tricky. It’s a crowded market place, and you’re not just competing with hotels in your proximity, you’re also competing for that direct booking as well. It’s a lot to take on, and a lot to master. But these few smart tips to get you going with an effective digital marketing strategy will help boost your confidence in the marketplace and help you target your future guests in the right way.Your strategyFirst things first, what is your plan? We’re living in the age of the customer, which means we need to think totally guest-centric to...
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By Casey Munck
Cendyn
Marketing Manager
Posted: 08/21/2017
Hotels have an amazing collection of data, which when stitched together, forms a digital trail of all the interactions which occurred throughout the guest lifecycle.   However, the most common barrier to implementing personalized marketing is that the data is siloed in disparate systems, including Property Management System (PMS), Point of Sale (POS), Central Reservation System (CRS), Call Center, Food & Beverage, Spa, etc. and it doesn’t get consolidated with the rest of the hotel’s extensive online data (Email, Web Analytics, Guest Satisfaction Surveys, and Social Media Platforms).  Single point of truth  To eliminate those silos,...