Director of Product Services
Successful hotels and resorts are designed to offer their guests a memorable experience. To make each guest feel special, they put a lot of thought and energy into every detail from the architecture, room décor and bedding to the restaurant menu and the spa’s aromatherapy. These hotels aren’t just renting a room where someone can sleep, they create the anticipation of a luxurious carefree stay away from the daily grind. When it comes to marketing, it is equally important to align your focus on the guest as well as the experience. One-to-one marketing, which is defined as the ability to communicate in a personal, relevant manner with customers and prospect...