Sr. Director of Digital Strategy + New Business
When peak season hits, the pressure heats up for hotels to fill rooms to capacity. More than any other time of the year, guests are actively searching for properties, so how can a hotel maximize this golden opportunity? For marketers, the key to winning seasonal business is a digital strategy centered around location, context and relationships.Strike while the iron is hot
Invest! Now is the time to use your marketing budget funds. There’s more opportunity going into the market, so don’t hold back on digital advertising. While there is no perfect budget allocation ratio for season vs. shoulder, it’s important to take this time to analyze your strat...