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By Robert Schimmel
Cendyn
Director of Product Management
Posted: 02/27/2017
 Robert Schimmel is the Director of Product Management at Cendyn. We sat down with this coder turned executive to see how he innovates daily with his team.  1. Can you tell us a little about yourself? Professionally, I live by the following philosophy that I believe I just coined, “Want to know about it? Code about it.” I studied Marketing in college and found software development and coding by accident during the Internet boom. My passions for software intensified and I made a career out of it. Thus far, writing software has led me into management and executive roles at each of the companies that I have worked for, allowing me to learn t...
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By Dan Fernandez
Cendyn
Sr. Director of Digital Strategy + New Business
Posted: 02/20/2017
When peak season hits, the pressure heats up for hotels to fill rooms to capacity. More than any other time of the year, guests are actively searching for properties, so how can a hotel maximize this golden opportunity? For marketers, the key to winning seasonal business is a digital strategy centered around location, context and relationships.Strike while the iron is hot Invest! Now is the time to use your marketing budget funds. There’s more opportunity going into the market, so don’t hold back on digital advertising. While there is no perfect budget allocation ratio for season vs. shoulder, it’s important to take this time to analyze your strat...
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By Casey Munck
Cendyn
Marketing Manager
Posted: 02/17/2017
Cendyn is ramping up for the BIG ITB conference in Berlin – will you be there? If so, we’d love to meet with you and talk about your technology needs and business goals. This epic industry event spans just four short days and spreads across multiple halls, so every minute counts. As such, we’d like to offer up 5 great reasons why you should take the time to meet with Cendyn in Hall 6.1 Booth 108.  1. Discover the Cendyn Hospitality Cloud  The Cendyn Hospitality CloudTM is the next generation in CRM, focusing on management, messaging and measurement of customer relationships. As the most integrated CRM solution in hospitality, Cend...