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Cendyn success story: Interstate Hotels & Resorts Embassy Suites by Hilton LAX North

Embassy Suites by Hilton LAX North (managed by Interstate Hotels & Resorts) hosts a constant rotation of meetings and events. A close drive to the beach, downtown and with a robot butler named “Winnie,” the 220-guest room Los Angeles hotel caters to a diverse mix of clients, including corporate, sports, military and religious groups.
Responding to RFPs (requests for proposals) for groups and events used to be a time-consuming, arduous task, copying and pasting information into Word documents, including property photos and food and beverage details. All of that information added up to a heavy email attachment sent to potential clients that often got lost in the inbox shuffle and a clunky creation process for staff that took entirely too long.
With Cendyn’s eProposal, the hotel’s events team has access to an automated platform that speeds up the entire process, creating professional, personalized proposals from templates, delivered to clients via a Web link. All event proposals can be tracked from one dashboard and the system is integrated with sales and catering, so pricing is pre-filled from the system versus manual entry.
“With eProposal, it’s easy,” said Katrina Banzon, Complex Director of Sales for Embassy Suits by Hilton LAX. “We don’t have to start from scratch every time. Having the information from other systems transferred, rather than having to toggle back and forth – it helps us.”
PERSONALIZATION: “I love the fact that it’s a step by step process with so many pockets for us to have an opportunity to speak to the client,” Banzon said. “We can easily customize with different skins and setups depending on what the client is looking for.”
ACCONTABILITY: “It’s great when we’re reviewing our funnels … it tracks the amount of revenue proposed. As soon as you log in, it gives projections for your event. It gives us a much more streamlined process to hold the team accountable.”
POLISHED PRESENTATION: “I love the look of it. It just looks beautiful,” Banzon said. “It’s very visual and leaves a lasting impression.”
FASTER RESPONSES: “It’s much easier to get our proposals to the top of the line. When responding to RFPs, speed is everything and eProposal saves us time. eProposal gives us the competitive edge.”

Interested in Cendyn eProposal? Contact us today for a personalized demo. 


By Casey Munck
Marketing Manager
Posted: 01/03/2018

Blog HomeBlog » January 2018 » Cendyn success story: Interstate Hotels & Resorts Embassy Suites by Hilton LAX North