Senior Marketing & Communications Manager
As we continue to see technology enhancements in every industry, one theme rings true throughout - the continued advancements in automated and learned technology. In the hospitality industry we have learnt that by understanding more about guests' wants, interests and needs, we have a greater ability to predict their behavior and provide them with the most personalised and unique stay. Guestfolio, the CRM platform built for the independent and boutique hotelier, has just launched its latest feature that uses this automation to learn more about guests through every interaction from the hotel.
Guestfolio uses segmentation from both the reservation data provided by ...