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By Dan Fernandez
Cendyn
Sr. Director of Digital Strategy + New Business
Posted: 03/29/2017
Hoteliers have an amazing collection of raw data, which when stitched together, form a digital trail of all the interactions that occurred during the guest journey.  Predictive analytics, a type of artificial intelligence (AI), uses that data to segment guests. This allows marketers to move past basic audience characteristics and discover more specific, and more relevant, audience attributes that are at the foundation for marketing engagement and personalized product offerings.  Connecting personas to offers Armed with this data, hotels can create meaning and turn major audience segments into personas that connect lifestyles and life stages to the vari...
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By Nicki Graham
Cendyn
Senior Marketing and Communications Manager
Posted: 03/21/2017
  In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. Of course, that makes sense, a positive review would hopefully tie in with someone willing to recommend your hotel to a friend or colleague but following from that, we decided to delve a bit further – what exactly is driving your guests to be promoters or detractors? Our analytics team looked into a huge number of responses and analyzed their outcome to find some fascinating conclusions.   First, how do we find out if a guest is a promoter, passive or a detractor?    Using the fam...
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By Casey Munck
Cendyn
Marketing Manager
Posted: 03/16/2017
As SVP of Global Marketing + Business Development for Cendyn, Michael Bennett is a man on the move. A frequent traveler, he lives by his iPhone to keep things moving at Cendyn. Today, he reveals what’s on his phone.   Last person you called: My wife Gina   Number of unread text messages: 7    Favorite photo: Any photo of my girls    Current screen saver: Picture of me and my girls sledding in the mountains near San Diego    Current ring tone: Old phone    Favorite app for work: Salesforce because I can do 90 percent of what I need to do without getting on my PC   Favo...
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By Nicki Graham
Cendyn
Senior Marketing & Communications Manager
Posted: 03/15/2017
Last week the Cendyn team packed their bags from around Europe, Canada and the US to come together and join in on the madness that is ITB Berlin. Not only did we have the pleasure of attending ITB Berlin last week, we were also able to squeeze in attendance at both the International Hotel Investment Forum (IHIF) and an event hosted by the HSMAI EU team at the beautiful Sofitel Berlin Kurfurstendamm in the lead up to ITB.  IHIF – March 6-7, 2017 The IHIF covered a multitude of topics but it’s big focus was looking at the current investment climate in Europe. The key themes that came across came out of 2016 and showed; significant growth of Airbn...
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By Casey Munck
Cendyn
Marketing Manager
Posted: 03/08/2017
Today’s little girl who loves technology believes she can shatter glass ceilings, code a Web site and change the world in a day’s work. Her Mom? Even with talent and drive, she’d likely need convincing. Because in today’s male-dominated technology field, despite progress, women are still underrepresented to a large degree. But that’s not the case at Cendyn. As we celebrate International Women’s Day, we peeled back the stats with our HR department and sat down with a few of our senior level female executives to chat about what it means to be a high-ranking woman at Cendyn and the technology industry. Refreshing, authentic and perso...