Sr. Director of Digital Strategy + New Business
Hoteliers have an amazing collection of raw data, which when stitched together, form a digital trail of all the interactions that occurred during the guest journey.
Predictive analytics, a type of artificial intelligence (AI), uses that data to segment guests. This allows marketers to move past basic audience characteristics and discover more specific, and more relevant, audience attributes that are at the foundation for marketing engagement and personalized product offerings.
Connecting personas to offers
Armed with this data, hotels can create meaning and turn major audience segments into personas that connect lifestyles and life stages to the vari...