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By Abigail Leon
Cendyn
Posted: 12/01/2017
Name: Abigail LeonTitle: Events CoordinatorDescribe your role: I coordinate about 70 to 100 trade shows a year that our sales representatives attend, speak at or exhibit with to engage with current and prospective clients.  I do everything from setting up travel arrangements, planning VIP events to filling out electrical forms. What attracted you to Cendyn? I first saw a job posting on my college career center’s Facebook page with a company named Cendyn looking for an Events Intern.  I applied for the job thinking, ‘I’ve worked weddings, corporate functions and concerts, why not try trade shows to gain more experience?’ After my...
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By Casey Munck
Cendyn
Marketing Manager
Posted: 11/21/2017
Artificial intelligence is enabling the hotel industry to do incredible things. From creating hyper personalized guest experiences to identifying unrecognized revenue opportunities, AI empowers innovation and growth by distilling information and deducing patterns into actionable insights. At Cendyn, we help hotels apply this technology to the far corners of their organizations. With an AI foundation, hotel marketers can make better decisions, faster, even automatically, for the betterment of guests and the business. As such, here are five ways we’re seeing AI transform hotel marketing:  Data-driven marketing Data has shifted the foundation of the ho...
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By Xundong Ding
Cendyn
Chief Technology Officer
Posted: 11/14/2017
We sat down with our Chief Technology Officer Xundong Ding to talk about how data intelligence is changing the hospitality industry. Why is hospitality such a data rich industry?  The hospitality industry caters to millions of people daily. It is a data rich field capturing massive volumes of information, all generated from different systems like bookings, POS, PMS and loyalty. It’s now possible to add public social media data, online review data, and other sources of guest information like service requests and post-stay feedback to the mix.Where are hotels focusing development in response? Hotels are trying to flow all data from different systems...
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By Casey Munck
Cendyn
Marketing Manager
Posted: 11/09/2017
Hotel Granduca offers one of a kind luxury experiences, breathtaking vistas and panoramic views of Austin. Based on a Tuscan villa concept, the property boasts 194 rooms sitting atop a hillside oasis. The Italian inspired property and one of the “Leading Hotels of the World” is just minutes from downtown Austin’s vibrant entertainment and cultural district.THE CHALLENGE Competition for hotel guests is red hot in Austin as the city expands with new properties across the metropolitan area. “We’re an independent property, so, as a brand, whether it be local, national or international, we need assistance to make sure people know who we ar...
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By Rachael Ponzan
Cendyn
Director of Key Accounts.
Posted: 11/01/2017
One of the most important services we provide for hotels at Cendyn is preparing a yearly digital marketing plan and budget. The whole process includes a significant amount of data, analytics, and research – so it is important to start early.  During this process, we always consider several important factors: Historic reporting (what has been working/not working) Expected changes and their potential impacts Goals for the next year What’s working & what’s new Best bets for impact  Reporting & analytics First, we look at historical reporting to discover what worked well during the previous year.&nb...