Hotel Granduca offers one of a kind luxury experiences, breathtaking vistas and panoramic views of Austin. Based on a Tuscan villa concept, the property boasts 194 rooms sitting atop a hillside oasis. The Italian inspired property and one of the “Leading Hotels of the World” is just minutes from downtown Austin’s vibrant entertainment and cultural district.
Competition for hotel guests is red hot in Austin as the city expands with new properties across the metropolitan area. “We’re an independent property, so, as a brand, whether it be local, national or international, we need assistance to make sure people know who we are,” said Ray DeJohn, Director of Sales & Marketing for Hotel Granduca Austin.
Standing out amid the market noise of other hotels, especially larger brands, requires a more strategic and thoughtful approach to hotel marketing that puts the focus on compatibility and timing verses a shotgun approach.
With Cendyn, Hotel Granduca Austin gains a technology partner that helps bring in new travelers and lures back repeat guests with personalized, relevant and timely messages delivered at just the right time and place.
“Cendyn has been instrumental with that and we’re very glad we chose them as our CRM partner,” DeJohn said. “As a hotel with a high quality of excellence, we’re looking for vendors who echo that commitment to service. Cendyn has been fantastic in that vein. Their service is friendly, timely and correct, which is extremely important.”
By partnering with Cendyn, Hotel Granduca can laser target marketing offers to their best guests and those who look just like them with agility and ease, thanks to unique, hospitality specific technology.
“Because we’re able to curate specific lists through the database, we’re able to specifically target who and what we want to go after,” DeJohn said. Hotel data is now actionable and specific marketing campaigns can be executed quickly.
“And that can happen at a drop of a dime,” DeJohn said. “Working with Cendyn is fast and efficient.”
BOTTOM LINE RESULTS
Partnering with Cendyn for hotel CRM has paid off at the luxury hotel, which continues to grow in brand awareness, repeat guest stays and revenue year over year.
“With Cendyn, we see direct, bottom line improvement to our CRM efforts and ability to nurture a repeat client base,” DeJohn said. “Cendyn has performed so quickly, especially in times of need. It’s been a great boom for us.”