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By Olga Peddie
Cendyn
Sr. VP, Client Strategy & Success
Posted: 10/27/2017
Name: Olga-Anna Peddie              Title: Sr. VP, Client Strategy & Success How long have you been traveling? Since I was about 5. My Mom was crazy about going somewhere the day after school ended. I was raised in a communist country, so trips were not always easy, but we traveled a lot during the summer. The bug caught on; and I continued traveling through high school and college. How do you avoid getting sick while traveling? I wipe everything with “Wet Ones” the moment I get on the plane or hotel room – the seat, the tray, the seatbelt, the remote and all ligh...
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By Chris Bram
Cendyn
Associate VP of CRM Product Services
Posted: 10/25/2017
Emails are the first contact, and often the last contact, guests have with their hotel. The impact is the same as what you want them to see when they enter your front door. But that impact won’t happen if your emails don’t get opened and your click-through rate isn’t where it should be. Here are 10 tips to keep your emails from getting lost in a crowded inbox.   Stay on brand The first reservation confirmation message customers receive is often the first communication from the hotel to a guest, and it’s incredibly important in illustrating the brand. Everything needs to be truly representative of a hotel’s image, star...
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By Casey Munck
Cendyn
Marketing Manager
Posted: 10/19/2017
 Rodd with his daughter Becca in Key West  Name: Rodd Herron         Title: VP of Sales Development and Events How long have you been traveling? Since I was a child, in the back seat of the family station wagon. Of course, in the middle between my two older sisters. If I was lucky, I could sit in the back seat facing backward. What do you do to avoid getting sick? I always travel with airborne and eucalyptus for the shower.  What is the best way to change currency? At an ATM, but I also keep a wallet in my briefcase with currency for tipping. Aisle or window? Aisle in the front.  Tip...
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By Nicki Graham
Cendyn
Senior Marketing & Communications Manager
Posted: 10/18/2017
Who is staying in your hotel? Why are they staying at your hotel? What led them to book your hotel over the one down the road?   It’s a hotel marketer’s job to know the answers to all of these questions, and now’s the right time to be asking yourself them. As we all prepare and plan for 2018, making assumptions or asking your staff isn’t the right way to get the answers. Your data is. And now is the right time to be looking at it. It will give you the intelligence you need to plan for and deliver targeted, relevant, personalized messages to your target guests, resulting in better conversions.   Josh Herman, Director of Marketing ...
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By Casey Munck
Cendyn
Marketing Manager
Posted: 10/06/2017
Name: Chris BramTitle: Sr. Director of CRM Product ServicesHow long have you been traveling? 19 yearsWhat do you do to avoid getting sick? Green juiceWhat is the best way to change currency? Who uses cash anymore?Aisle or window? Window, I can hold it.Tips on how to take a nap on a plane? Lean against the window.What’s your favorite airline and hotel? Airline: JetBlue / Hotel: So many to choose from but Loews is consistently a great experience.Best way to overcome jetlag? Stay awake, plenty of emails to catch up on.What is your favorite/worst thing about traveling? Favorite: Checking out local brew pubs and adding a new pint glass to my collection / Worst: Load...