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By Casey Munck
Cendyn
Marketing Manager
Posted: 09/28/2017
Sales Operations Manager Scott Shapiro oversees SalesForce for Cendyn, supporting the global marketing and sales teams with technology tools, running performance analysis and managing other executive KPIs. Today, he reveals what’s on his iPhone.Who was the last person you called? Comcast tech support (again)What is your current screen saver? A 3-D abstract image I found through google image searchCities listed in your clock app: NYC, London, Riyadh, Tokyo, SingaporeCurrent ringtone? Android’s “Timeless”Favorite emoji? Crying laughingFavorite song or playlist? Currently enjoying Armin Van Buuren’s “A State of Trance” music p...
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By Leslie Lautin Davis
Cendyn
Product Communications Manager
Posted: 09/26/2017
Enterprise marketing automation and guest intelligence As part of our commitment to hospitality innovation, Cendyn is introducing a new interface (appearance) to eInsight CRM so you can be more efficient and successful at what you do every day. We’ve made it easier to navigate the features of your CRM and we’ve developed a revolutionary new way to build your HTML email campaigns – we’d love to share it with you. Navigate easily The first thing you’ll notice when you login is that the navigation has changed. We’ve moved all of the navigation items behind colored bars so that you can focus on your daily tasks in the white spac...
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By Casey Munck
Cendyn
Marketing Manager
Posted: 09/22/2017
How long have you been traveling? I have been traveling ever since I was baby. My Mom loves traveling and has lived in many different countries so I aspire to be as worldly as her.What do you do to avoid getting sick? If I’m traveling on winding roads or long plane rides, it helps me to look directly out the window.What is the best way to change currency? I exchange my money at the post office or use a card.Aisle or window? Window. I love to watch the views from the plane, especially landing and taking off- that’s my favorite part.Tips on how to take a nap on a plane? I like to use the window to sleep on and I always bring a blanket or sweater.Wh...
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By John Seaton
Cendyn
Managing Director, EMEA & APAC
Posted: 09/21/2017
While customer relationship management (CRM) is a term that encompasses both human interaction and software, some references to it might refer exclusively to technology but very few mentions of it would encompass both. For the successful hospitality operator, a CRM system is an essential piece of software that enables them to provide the perfect experience for a guest, no matter what channel they came through, what their reason for travel is, or who they are travelling with.   The software layer simply resides where the human layer of CRM cannot: in front of the customer when he or she is not in residence at a brand property, whether that be online, mobile...
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By Tim Sullivan
Cendyn
Chief Sales + Marketing Officer
Posted: 09/12/2017
First party data is a hotel’s most valuable asset. Unfortunately, too often that data simply sits there, getting stale, while nobody does anything with it. Our view at Cendyn is that we need to unlock the power of that data, making it actionable in an intelligent way so that data can be used to drive real business results.  How data can enhance every guest’s journey   Thinking back on your own experiences in booking travel, you can begin to envision your guest’s journey. When you have a destination in mind, you start by searching through an average of 20 different websites before making a booking decision. Then, when you’ve deci...