Say goodbye to messy data and hello to a unified guest view with eInsight CRM

Say goodbye to messy data and hello to a unified guest view

Our industry-leading CRM features robust guest profiles that provide the single source of truth for your data. You can then use this invaluable guest data to define and segment target audiences based on past stay history, preferences, loyalty status, guest lifetime value score and more. Utilize rules-based automation and sophisticated personalization to drive revenue, while built-in Business Intelligence allows you to visualize and analyze your marketing data to get the deepest view of your campaign results across all channels.

Benefit from a central view of each guest

Each guest profile is like a fingerprint. They leave behind a trail of favorites, likes, dislikes, hotel stay choices and destination offers. Our CRM keeps all this information in your master Guest Profile – the single source of truth for your data – so you can leverage those insights across every channel in the guest journey. Use rich guest profile data to define and segment target audiences based on past stay history, preferences, loyalty status, guest lifetime value score and more.

Take your CRM from just a marketing function to a valuable resource for other teams

Use Cendyn’s eInsight CRM to prep your front-line staff to treat every guest like a VIP. Sitting on top of your PMS, eNgage provides your call center, front desk or guest services agent with live, up-to-date information on the guest to ensure they’re communicating a uniquely personalized message at the right time.

Drive audience-specific engagement

We know creating unique campaigns for a variety of audiences can be time consuming and arduous to maintain. Our team can step in and promote audience-specific engagement with beautiful, on brand email marketing campaigns that span the entire guest journey using automated journeys, segmentation, and dynamic content that powers relevant and personalized experiences between your brand and the guest. We can help you build and create journeys to automate your full campaign lifecycle so you can deliver highly personalized communications without the heavy lifting.

Reach new guests and increase brand awareness

Using all the data from web, social, your PMS, call center, consumer intent and more, we’re able to execute targeted campaigns to find those most likely to convert. We work across all digital channels to ensure you reach the right demographic to drive revenue for your business.

As early adopters of programmatic, we’re uniquely positioned well ahead of the curve for when third-party cookies go away. Rather than rely on partners to execute media buys and campaign performance delivery, our in-house team has direct control over performance and ad delivery with partners such as Condé Nast, Tripadvisor, and others through programmatic guaranteed deals to increase your brand awareness and introduce your business to new guests that share the same attributes as your best guests.

Visibility into reporting and campaign success

With eInsight CRM, you can spend more time on analysis and strategy rather than acquiring and organizing data. Visualize and analyze your data to get the deepest view of your campaign results across all channels. Discover the wins and the unforeseen insights with powerful reporting tools, driven by Microsoft Power BI, that bring your data and results to life.

Fill distressed room inventory

Forecast accurately, price with certainty, and make quick, agile decisions by combining the right solutions. Synchronize your PMS data with Guestrev in real time so you can get the most accurate picture of your data, outside of the standard nightly processing. Then leverage the data in your CRM to target previous guests based on past stay history, preferences, loyalty status, guest lifetime value score and more, to fill rooms fast.