Cendyn CRM

Take control of your database, improve guest communications and increase direct reservations.

Elevate your hotel’s success with Cendyn CRM, the ultimate all-in-one solution tailored specifically for the hospitality industry. With Cendyn CRM, you’ll gain complete control over your valuable guest database, ensuring personalized interactions across all channels that amplify guest satisfaction and drive more direct bookings.

Unified Guest Profile & CDP

Cendyn CRM empowers you with data-driven insights, calculating guest lifetime value transparently. Integrating data from diverse sources, we offer a unified guest data platform. Over 200 integrations grant control and enable personalized experiences, freeing you from developer dependencies while creating lasting guest connections.

Marketing Automation

Transform guest engagement through seamless communications, employ the user-friendly Journey Builder to enhance the guest journey, unlock incentives with Booking Engine Coupons, create captivating Landing Pages, and simplify campaign management with the Campaign Manager.


Cendyn CRM’s Audience Builder provides a 360º customer view that optimizes marketing, sales, and support operations. Our Dynamic Content tool tailors messages for remarkable conversion boosts, while Geolocation Targeting ensures timely interactions. With 200+ filters and real-time data updates, create highly personalized customer journeys.

Dashboards & KPIs

Cendyn CRM’s KPI Manager, Custom Dashboards, and Cross-portfolio Reporting provide real-time insights, enabling ROI control. Integrated with hotel tech, it tracks bookings, revenue, and client histories. Stay ahead with conversion tracking, optimizing campaigns based on key KPIs for continued hotel success.