Customer success story with Rainmaker - guestrev
The Borgata Hotel Casino & Spa has been Atlantic City’s market-leading destination resort since 2003, offering world-class entertainment, 2,000 lavishly appointed guest rooms and suites, celebrity chef restaurants and exciting nightlife options. The 2008 debut of The Water Club, a Signature Hotel by Borgata, raised the bar.
In 2006, Borgata was among the majority group of casino hotels that offered two types of rates: comps for highly rated players, and rack rates for all other guests. From the very moment John Forelli was named Vice President Information Technology at Borgata in June 2006, the University of Rhode Island MBA alumnus recalls “wanting something different, something more powerful, more sophisticated, more scientific.
“Rainmaker’s system not only ensures we offer the right rates and comps based on a guest’s total value, it also makes this information readily available to all distribution channels.For our call center operators, little to no training is involved and they spend much less time on each call.”
John Forell, Vice President Information Technology
The Borgata Hotel
Cendyn products in this case study:
- Rainmaker – guestrev