Customer success story with Rainmaker - guestrev
Harrah’s Cherokee Casino Resort is a 1,100 room success story in the Great Smoky Mountains of North Carolina. The property is a popular drive-to destination for markets that include Atlanta, Asheville, Charlotte, Knoxville and Winston-Salem. The original casino opened in 1997 and Rainmaker’s revenue management system was installed in 1999. In 2002, it opened its first 252-room hotel tower and has been expanding ever since. Today, Harrah’s Cherokee has the highest gaming revenue per room of all Harrah’s hotel properties.
Harrah’s implemented Rainmaker to help forecast revenue and prove the need for expansion. They also wanted to increase casino revenue from hotel customers by booking higher value guests.
“We used Rainmaker’s system to accurately calculate the inventory needed to address the forecasted lodger demand for our expansion, and we nailed it. The new 532-room, 21-story tower nearly doubled our room count and we now average 95% occupancy with a total internal revenue increase of approximately 45%. We never would have expanded to this size without the data from Rainmaker’s system.”
Jeremiah Wiggins, Director of planning and analysis
Harrah’s Cherokee Casino Resort
Cendyn products in this case study:
- Rainmaker – guestrev