Hotel ZaZa
About
Combining the luxurious ambiance of a theatrical resort with the comfort and style of a boutique hotel, Hotel ZaZa invites travelers to a unique sensory experience. Our luxury art hotels are located in stylish Uptown Dallas, the Downtown Houston Museum District, Houston's up-and-coming Memorial City District and Downtown Austin. Striking the perfect balance between refinement and relaxation, extraordinary design meets complete functionality for business and leisure travelers alike. Elegant accommodations and sophisticated amenities provide consistently inspiring stays.
Customer Story

Hotel ZaZa's success with a search engine optimized website

Driving traffic and increasing direct website revenue with a redesigned and SEO optimized website

THE CHALLENGE

Hotel ZaZa was in need of a user-friendly, responsive website in order to highlight their properties in Dallas and Houston. They also needed search-engine optimized copy in order to stand out in SERPs.

THE SOLUTION

Key improvements were made to Hotel ZaZa’s website, including the utilization of search-engine optimized copy and destination specific guides that highlighted the unique features of the properties. With the redesign they were able to improve their rankings in search engines leading to an increase in website page views by 513% for Dallas and 388% for Houston. Those increases lead to a rise in revenue by 312% for Dallas and 233% for Houston YoY as well as a 73% decrease in their cost of sale.

HIGHLIGHTS

Search is king

With the majority of web traffic being driven by search engines and the start of many guests travel journey’s, it was extremely important for Hotel ZaZa to utilize SEO on their site in order to improve visibility.

Know your surroundings

By listing local area attractions and showcasing different activities in the area, Hotel ZaZa was able to optimize their presence in search results and drive traffic to their site from people who were planning a trip to Dallas or Houston.

Think mobile

With a responsive website design, Hotel ZaZa not only increased the online presence on desktops, they also saw great improvements in mobile performance as well. In Dallas they saw mobile booking revenue increase by 85%.
513%
INCREASE IN WEBSITE PAGE VIEWS YOY
312%
INCREASE IN DIRECT WEBSITE BOOKINGS YOY
73%
DECREASE IN COST OF SALE

This case study was completed before the Cendyn and NextGuest merger but Hotel ZaZa can now benefit from the suite of Cendyn products.