Hotel ZaZa's success with a search engine optimized website
Driving traffic and increasing direct website revenue with a redesigned and SEO optimized website
Hotel ZaZa was in need of a user-friendly, responsive website in order to highlight their properties in Dallas and Houston. They also needed search-engine optimized copy in order to stand out in SERPs.
Key improvements were made to Hotel ZaZa’s website, including the utilization of search-engine optimized copy and destination specific guides that highlighted the unique features of the properties. With the redesign they were able to improve their rankings in search engines leading to an increase in website page views by 513% for Dallas and 388% for Houston. Those increases lead to a rise in revenue by 312% for Dallas and 233% for Houston YoY as well as a 73% decrease in their cost of sale.
Search is king
Know your surroundings
This case study was completed before the Cendyn and NextGuest merger but Hotel ZaZa can now benefit from the suite of Cendyn products.