Intercontinental New York Barclay
Historic charm and modern splendor intertwine at InterContinental® New York Barclay. Conserving its Federalist-style décor and embracing the quintessential Park Avenue residential style, our luxury hotel near Grand Central Station offers an unrivaled stay in New York City. Close to iconic sites like Central Park, Rockefeller Center, the Museum of Modern Art (MOMA) and the Empire State Building, our sophisticated hotel features grand event spaces, luxury rooms and suites, and impeccable service.
Products Used
Digital Marketing
Customer Story

The InterContinental New York Barclay elevated its social media presence and increased engagement

For a lot of hotels, Instagram is the new homepage. It’s where prospective guests decide whether or not a given hotel is the place to be seen.


Midtown Manhattan’s InterContinental New York Barclay (and its acclaimed restaurant, The Gin Parlour) needed help building their social presence and follower count. Barclay wanted to leverage ongoing social media management to increase followers, generate more engagement, and lift overall reach and awareness metrics.


Cendyn worked with InterContinental New York Barclay to create ongoing social media content. Through curating influencer-created content and planning custom photo shoots, we told compelling stories for The Barclay across its social media channels. Cendyn also produced social media photo shoots for The Gin Parlour, resulting in a rich database of imagery that could be used across social media marketing efforts.


Cendyn’s efforts successfully increased InterContinental New York Barclay’s online fan base from approximately 1,000 followers to well over 4,900 followers in just one year.


Build followers with consistency

Ongoing social media management ensures that the hotel’s social media presence is consistently updated with content that provides value to past and potential guests, which builds followers and brand loyalty.

Leverage influencer content and UGC

Content should convey a desired lifestyle and contribute to the overarching narrative that aligns with the overall brand messaging. Incorporating content from influencers and other guests increases engagement.

Invest in vibrant social media imagery

High-quality imagery optimized for social media is a crucial component to driving engagement and reach. Periodically updating your image database with photos that can be used across social media marketing efforts helps here.
Instagram follower count
Instagram engagement
Facebook post reach

This case study was completed before the Cendyn and NextGuest merger but InterContinental New York Barclay can now benefit from the suite of Cendyn products.