The InterContinental New York Barclay elevated its social media presence and increased engagement

Midtown Manhattan’s InterContinental New York Barclay (and its acclaimed restaurant, The Gin Parlour) needed help building their social presence and follower count. Barclay wanted to leverage ongoing social media management to increase followers, generate more engagement, and lift overall reach and awareness metrics.

Cendyn worked with InterContinental New York Barclay to create ongoing social media content. Through curating influencer-created content and planning custom photo shoots, we told compelling stories for The Barclay across its social media channels. Cendyn also produced social media photo shoots for The Gin Parlour, resulting in a rich database of imagery that could be used across social media marketing efforts.

Cendyn’s efforts successfully increased InterContinental New York Barclay’s online fan base from approximately 1,000 followers to well over 4,900 followers in just one year.

This case study was completed before the Cendyn and NextGuest merger but InterContinental New York Barclay can now benefit from the suite of Cendyn products.