The Intercontinental New York Barclay elevated its social media presence and increased followers
For a lot of hotels, Instagram is the new homepage. It’s the place that hotels are judged as either being the place to be seen, or not. Located in Midtown Manhattan, the InterContinental New York Barclay and the acclaimed restaurant, The Gin Parlour, needed help building their social presence and follower count.
The Barclay wanted to leverage ongoing social media management to increase followers, generate more engagement, and lift overall reach and awareness metrics.
Cendyn worked with InterContinental New York Barclay to create ongoing social media content and successfully increased their fan base from approximately 1K followers to over 4.9K followers in one year.
Through curating influencer-created content and planning custom photo shoots, we told compelling stories for The Barclay across its social media channels.
Cendyn also produced social media photo shoots for The Gin Parlour, resulting in a rich database of imagery that can be used across social media marketing efforts.
Build followers with consistency
Leverage influencer content and UGC
Invest in social media photography
This case study was completed before the Cendyn and NextGuest merger but Viceroy Sugar Beach can now benefit from the suite of Cendyn products.