eInsight CRM success story
The Jumeirah Group is world-renowned for their luxurious hotels located throughout the Middle East, Europe, and Asia-Pacific regions. Although the brand is home to some of the most beautiful hotels, covering 24 properties in eight countries, there is fierce competition globally.
With eInsight CRM, Jumeirah Group has harnessed new solutions to master marketing automation and guest intelligence.
“As a hotel industry, we collect a lot of information about our customers such as when they travel, how they make their reservation and what they do when they’re experiencing the hotel.” said Abdullatif Awadh, Senior Director of CRM, Jumeirah Group. “This wealth of information is used to understand the customer and personalize the experience. However, the question arises, how do we manage all this data?”
Cendyn products in this case study:
- eInsight CRM