Roslin Beach Hotel's success with Facebook advertising
Acquiring qualified wedding leads through a Facebook lead generation ad
Roslin Beach Hotel was looking to attract business for on-property weddings boasting their luxury coastal hotel with panoramic views of the Estuary.
Cendyn launched a Facebook Lead Generation video ad from May through December to gain RFPs for future weddings. Over the course of the ad’s run, it generated 249 leads with over 300,000 impressions.
The ad had a strong click through rate of 1.36%, which is above the Facebook CPC benchmark of .9%. Additionally, the advertisement assisted with 5 bookings for the property, earning them $862.89 in additional revenue.
Utilize video in social ads
Switch up ad creative
This case study was completed before the Cendyn and NextGuest merger but Roslin Beach Hotel can now benefit from the suite of Cendyn products.