

Roslin Beach Hotel sees success with Facebook advertising
Acquiring qualified wedding event leads through a Facebook lead generation ad
THE CHALLENGE
Roslin Beach Hotel was looking to increase booking rates for on-property weddings at their luxury coastal hotel, which features panoramic views of the Thames Estuary.
THE SOLUTION
Cendyn worked with Roslin Beach hotel to launch a Facebook Lead Generation video ad set to run from May through December to gain RFPs for future weddings.
THE RESULTS
Over the course of the ad’s run, it generated 249 leads with over 300,000 impressions. It had a strong click through rate of 1.36%, which is well above the Facebook CPC benchmark of .9%. Additionally, the advertisement assisted with 5 bookings for the property, earning them $862.89 in additional revenue.
HIGHLIGHTS
Utilizing video in social media ads
Refreshing ad creative

This case study was completed before the Cendyn and NextGuest merger but Roslin Beach Hotel can now benefit from the suite of Cendyn products.