About

The Roslin Beach Hotel is recognised as one of the most desirable coastal hotels in the UK. Situated on the Thames Estuary and complete with a coastal retreat spa. The hotel has an AA rosette awarded restaurant with outdoor terraces and is a highly acclaimed Wedding venue.

Products Used

Digital Marketing

Customer Story

Roslin Beach Hotel

Roslin Beach Hotel's success with Facebook advertising

Acquiring qualified wedding leads through a Facebook lead generation ad

THE CHALLENGE

Roslin Beach Hotel was looking to attract business for on-property weddings boasting their luxury coastal hotel with panoramic views of the Estuary.

THE SOLUTION

Cendyn launched a Facebook Lead Generation video ad from May through December to gain RFPs for future weddings. Over the course of the ad’s run, it generated 249 leads with over 300,000 impressions.

The ad had a strong click through rate of 1.36%, which is above the Facebook CPC benchmark of .9%. Additionally, the advertisement assisted with 5 bookings for the property, earning them $862.89 in additional revenue.

HIGHLIGHTS

Utilize video in social ads

It can be difficult to capture the attention of people on social media platforms. By utilizing engaging video in advertisements, you can better hold the attention of users scrolling, increasing the success of your ad.

Switch up ad creative

Although Roslin Beach Hotel had a high CPC, it began to decline after a few months. This could be because of ad fatigue of the creative. To combat and maintain strong performance, refresh imagery and copy every few months.