About
The Roslin Beach Hotel is recognised as one of the most desirable coastal hotels in the UK. Situated on the Thames Estuary and complete with a coastal retreat spa. The hotel has an AA rosette awarded restaurant with outdoor terraces and is a highly acclaimed Wedding venue.
Products Used
Digital MarketingCustomer Story
Roslin Beach Hotel
Roslin Beach Hotel's success with Facebook advertising
Acquiring qualified wedding leads through a Facebook lead generation ad
THE CHALLENGE
Roslin Beach Hotel was looking to attract business for on-property weddings boasting their luxury coastal hotel with panoramic views of the Estuary.
THE SOLUTION
Cendyn launched a Facebook Lead Generation video ad from May through December to gain RFPs for future weddings. Over the course of the ad’s run, it generated 249 leads with over 300,000 impressions.
The ad had a strong click through rate of 1.36%, which is above the Facebook CPC benchmark of .9%. Additionally, the advertisement assisted with 5 bookings for the property, earning them $862.89 in additional revenue.
HIGHLIGHTS
Utilize video in social ads
It can be difficult to capture the attention of people on social media platforms. By utilizing engaging video in advertisements, you can better hold the attention of users scrolling, increasing the success of your ad.
Switch up ad creative
Although Roslin Beach Hotel had a high CPC, it began to decline after a few months. This could be because of ad fatigue of the creative. To combat and maintain strong performance, refresh imagery and copy every few months.
249
LEADS
332K
IMPRESSIONS
4,512
LINK CLICKS
This case study was completed before the Cendyn and NextGuest merger but Roslin Beach Hotel can now benefit from the suite of Cendyn products.
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