Leveraging technology and revenue management strategy during recovery

Seneca Gaming Corporation (SGC) is a wholly owned, tribally chartered corporation of the Seneca Nation of Indians, which operates the Nation’s Class III casino gaming properties. The corporation operates three premier gaming and entertainment destinations: Seneca Niagara Resort & Casino in Niagara Falls, NY, Seneca Buffalo Creek Casino in downtown Buffalo, NY, and Seneca Allegany Resort & Casino in Salamanca, NY, as well as the award-winning championship Seneca Hickory Stick Golf Course in Lewiston, NY. Across all three world-class facilities, guests are offered more than 5,100 slot machines, 125 table games, over 1,000 deluxe rooms and suites, luxurious spas & salons, award-winning fine dining, and high-end retail outlets. Millions of guests visit the three Seneca properties each year.

Like countless other casino resorts, SGC went through numerous challenges last year stemming from the COVID-19 pandemic and closed its three casino properties on March 16th 2020. SGC needed assistance with both short-and-long-term forecasting to help with their phased re-opening plans as well as new strategies for revenue management while dealing with reduced staff and uncertainty about how and when their facilities would re-open.

Find out how SGC leveraged Cendyn’s Guestrev during their phased re-opening.

Related resources