Viceroy Sugar Beach success story - drive direct bookings with display ads
Growing direct bookings and returns with display advertising
Sugar Beach and NextGuest (now Cendyn) leveraged travel intent data, unique traveler profiles, and machine learning to efficiently increase revenue and drive qualified traffic to the property’s website.
The hotel wanted to grow direct revenue, bookings, and returns through online display advertising.
Cendyn enhanced Sugar Beach’s overall marketing performance by leveraging intent data to the media-mix.
Over a calendar year, the initiative generated 149 bookings and 2.3k click, resulting in a 42x ROI.
The addition of a data-driven approach effectively drove high-quality website traffic, shifted share from the OTAs to the direct channel , grew brand awareness, and increased returns from online advertising.
Improve returns with intent data
Drive high-quality web traffic
Reduce OTA dependency
This case study was completed before the Cendyn and NextGuest merger but Viceroy Sugar Beach can now benefit from the suite of Cendyn products.