Increase your direct bookings by up to 30% with Cendyn’s powerful all-in-one digital ads management solution
Campaigns tailored to your needs
Sell your rooms on the channels that best suit your hotel. Mix bidding models and change your strategy as you need. All the bidding methods, markets, latest features, and new surfaces you need to increase your direct bookings.
Increase your direct bookings
Convert ready-to-book travelers looking for your hotel and increase your direct bookings by up to 30% with metasearch advertising. Easily manage your campaigns on all main price comparison sites like Google Hotel Ads, Tripadvisor, trivago, and Kayak.
Gain visibility in the AI travel journey
Put your hotel where the AI traveler starts their search. Activate AI Connect (currently in Beta) to push your ARI directly into AI search results, reclaim visibility from OTAs, and lead on AI platforms like ChatGPT with hotel-direct rates and availability when guests are ready to decide.
Expand your reach on Google
Leverage Google Performance Max for travel goals’ machine learning to stay ahead of the game on all Google surfaces. Serve targeted hospitality ads to reach more travelers, enhancing touchpoints throughout their booking journey.
Performance Max for travel goals campaigns run through Cendyn’s Digital Marketing Platform have delivered outstanding results. We’ve seen a 133% growth in impressions and a 51% surge in clicks. By combining PMTG, paid search, and metasearch, we've largely exceeded our ROI goals.
Seize top spot on Google
Easily launch, manage, monitor, and track your paid search campaigns to rank prominently on Google and drive more qualified traffic to your website.
Convert travelers with AI-powered display ads
Engage guests with dynamic display ads on Google & Microsoft website and app networks to capture qualified demand. Use first-party data and real-time AI-powered travel intent signals to convert high-intent travelers, including retargeting site visitors.
Your questions answered
What is the Cendyn Digital Marketing Platform?
Cendyn DMP is a multi-channel advertising management platform that helps you easily and efficiently drive direct visibility and bookings. With this premium platform, you can connect, launch, manage, and track your digital advertising campaigns to reach your online revenue goals.
Which advertising channels are available on the DMP?
Our platform includes metasearch channels (such as Google Hotel Ads, Tripadvisor, Trivago, and Kayak), Google Search Ads, display ads, and Google Performance Max for travel goals campaigns. All these tools are available under one roof to drive qualified traffic and boost your direct bookings.
How does your platform help increase direct bookings?
Cendyn DMP drives direct bookings through multi-channel advertising that captures your future guests wherever they are online. You can choose and mix custom bidding strategies to maximize your property’s campaign results. We offer state-of-the-art metasearch targeting for ready-to-book travelers, plus paid search and Performance Max campaigns for top-of-funnel awareness and increased visibility.
How does the platform help improve my hotel's visibility in search results?
Our platform enhances your visibility through several critical channels. Metasearch visibility campaigns like Google Property Promotion Ads, Tripadvisor Sponsored Placements, or Trivago Sponsored Listings push your hotel to the top of destination search results. Performance Max for travel goals makes you visible across all Google channels (YouTube, Gmail, Search, Travel, Maps, Discover, Display, etc.). Google Search Ads increase your visibility on search engine results pages. Together, these avenues represent a comprehensive approach that will get your property in front of guests all across the web.
What reporting tools do you offer to track campaign performance?
We provide comprehensive (yet easy-to-use) dashboards along with custom reporting options and in our Report Center. You’ll have access to real-time performance analytics to track your campaign success and make agile, data-driven decisions.
What kind of support comes with the Digital Marketing Platform?
Our support team is always available via email to address your questions. For hotels that would like more hands-on assistance, we offer Campaign Management and Account Management as add-ons to maximize your performance and results.
What if I have other questions about the DMP?
Feel free to submit our contact form with your specific questions, and one of our representatives will reach out to you shortly.
Let's get started!
Start capturing demand with compelling digital ads and metasearch campaigns from one single platform.
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