eInsight CRM overview
Hotel CRM platform for enterprise, multi-property and multi-brand hotels
eInsight CRM provides marketing automation and guest intelligence for enterprise hotels, multi-property and multi-brand hotels. Drive loyalty and leverage real-time data to provide personalized one-to-one communications for every guest.
Guest Profiles
Consolidate disparate data into your Guest Profiles to create a single version of truth
Connected Solutions
Enhance your data view with third-party data and other connected solutions
Segment
Use Audiences, the most powerful segmentation tool available in the industry to personalize every communication
Create Journeys
Create unique journeys and beautiful campaigns for your guests with simple drag and drop email and campaign builder
Timely Communications
Automate one-to-one communications with guests using segmentation and dynamic content
Realtime Reporting
Measure success across your hotel from multiple data sources with real-time reporting and dashboards
What is hotel CRM?
Put your guests at the heart of what you do
Be inspired and learn more about CRM
Blog
The most powerful segmentation in hospitality
New feature! Learn more about Audiences, the most powerful segmentation in hospitality. Available only with eInsight CRM.
Blog
Supercharge personalization with Insight Score
New feature! Learn more about the new Insight Score: the guest lifetime value score supercharged by science.
Guide
Best practices when using hotel CRM
This comprehensive guide will give you everything you need to know when preparing for or implementing CRM at your hotel.
Guide
10 questions to ask before buying hotel CRM
Think before you buy. 10 questions to ask before you make your final decision on hotel CRM.
Put your guests at the heart of what you do
eInsight CRM features
Data
A single source of truth for your data
Each guest profile is like a fingerprint. They leave behind a trail of favorites, likes, dislikes, hotel stay choices and destination offers. Keep all this data in your master Guest Profile - the single source of truth for your data.


Data
A single source of truth for your data
Each guest profile is like a fingerprint. They leave behind a trail of favorites, likes, dislikes, hotel stay choices and destination offers. Keep all this data in your master Guest Profile - the single source of truth for your data.

Personalization
The most powerful segmentation in hospitality
Build, segment, manage and forecast your target Audiences to created tailored, personalized communications for every guest, throughout the travel journey
Cut through the noise
Showcase your brand with multichannel marketing
Use Cendyn Studio to create beautiful, on brand email marketing campaigns targeted with the right message for the right guest. Use dynamic content and segmented audience builders to tailor your message.


Cut through the noise
Showcase your brand with multichannel marketing
Use Cendyn Studio to create beautiful, on brand email marketing campaigns targeted with the right message for the right guest. Use dynamic content and segmented audience builders to tailor your message.

Automation
Advanced business rules to deliver timely guest communications
Start the conversation and automatically engage your guests before, during and after their stay with personalized email marketing and other communications tailored to their unique profile and desired audience outcome.
Campaign journeys
Create unique journeys for all your Audiences
Manage your transactional, pre-arrival, and marketing campaign life cycle using the most sophisticated journey builder for hospitality.


Campaign journeys
Create unique journeys for all your Audiences
Manage your transactional, pre-arrival, and marketing campaign life cycle using the most sophisticated journey builder for hospitality.

Drive loyalty
Build long-term relationships with your best guests
Reward guests with a personalized, distinctive loyalty experience that encourages them to keep coming back.
Real time data
Treat every guest like a VIP
Greet guests via your reservation call center, front desk or guest services agent with the right message, at the right time. Ensure your front-line staff are communicating with the most up-to-date, relevant message for your guests.


Real time data
Treat every guest like a VIP
Greet guests via your reservation call center, front desk or guest services agent with the right message, at the right time. Ensure your front-line staff are communicating with the most up-to-date, relevant message for your guests.

Reporting
Enterprise reporting & dashboards personalized to your unique business goals
Google reports there are over 7,000 travel moments in a typical guest journey. Cendyn’s eInsight CRM reporting tool enables you to harness this disparate data and make informed business decisions with simple, beautiful dashboards.
eInsight CRM add-ons
Extend your reach with additional features
Build long-term relationships with your best guests
Prep your front-line staff to treat every guest like a VIP
Cut through the noise of the crowded hospitality industry with personalized multichannel campaigns
eInsight CRM customer success stories
The Set Hotels success story
Minor Hotels success story
Greystone Hotels success story
Fontainebleau Cendyn success story
Schedule a demo of our Hospitality Cloud
Discover how you can drive more business via your most profitable channel.
We’d like to invite you to a personalized demo today.