eInsight™ CRM

Enterprise marketing automation and guest intelligence for multi-property/multi-brand implementations.

eInsight CRM overview

Hotel CRM platform for enterprise, multi-property and multi-brand hotels

eInsight CRM provides marketing automation and guest intelligence for enterprise hotels, multi-property and multi-brand hotels. Drive loyalty and leverage real-time data to provide personalized one-to-one communications for every guest.

Test drive eInsight CRM

Guest Profiles

Consolidate disparate data into your Guest Profiles to create a single version of truth

Connected Solutions

Enhance your data view with third-party data and other connected solutions

Segment

Use Audiences, the most powerful segmentation tool available in the industry to personalize every communication

Create Journeys

Create unique journeys and beautiful campaigns for your guests with simple drag and drop email and campaign builder

Timely Communications

Automate one-to-one communications with guests using segmentation and dynamic content

Realtime Reporting

Measure success across your hotel from multiple data sources with real-time reporting and dashboards

What is hotel CRM?

Be inspired and learn more about CRM

Blog

The most powerful segmentation in hospitality

New feature! Learn more about Audiences, the most powerful segmentation in hospitality. Available only with eInsight CRM.

Blog

Supercharge personalization with Insight Score

New feature! Learn more about the new Insight Score: the guest lifetime value score supercharged by science.

Guide

Best practices when using hotel CRM

This comprehensive guide will give you everything you need to know when preparing for or implementing CRM at your hotel.

Guide

10 questions to ask before buying hotel CRM

Think before you buy. 10 questions to ask before you make your final decision on hotel CRM.

eInsight CRM features

Data

A single source of truth for your data

Each guest profile is like a fingerprint. They leave behind a trail of favorites, likes, dislikes, hotel stay choices and destination offers. Keep all this data in your master Guest Profile - the single source of truth for your data.

Data

A single source of truth for your data

Personalization

The most powerful segmentation in hospitality

Build, segment, manage and forecast your target Audiences to created tailored, personalized communications for every guest, throughout the travel journey

Cut through the noise

Showcase your brand with multichannel marketing

Use Cendyn Studio to create beautiful, on brand email marketing campaigns targeted with the right message for the right guest. Use dynamic content and segmented audience builders to tailor your message.

Cut through the noise

Showcase your brand with multichannel marketing

Automation

Advanced business rules to deliver timely guest communications

Start the conversation and automatically engage your guests before, during and after their stay with personalized email marketing and other communications tailored to their unique profile and desired audience outcome.

Campaign journeys

Create unique journeys for all your Audiences

Manage your transactional, pre-arrival, and marketing campaign life cycle using the most sophisticated journey builder for hospitality.

Campaign journeys

Create unique journeys for all your Audiences

Manage your transactional, pre-arrival, and marketing campaign life cycle using the most sophisticated journey builder for hospitality.

Drive loyalty

Build long-term relationships with your best guests

Reward guests with a personalized, distinctive loyalty experience that encourages them to keep coming back.

Real time data

Treat every guest like a VIP

Greet guests via your reservation call center, front desk or guest services agent with the right message, at the right time. Ensure your front-line staff are communicating with the most up-to-date, relevant message for your guests.

Real time data

Treat every guest like a VIP

Reporting

Enterprise reporting & dashboards personalized to your unique business goals

Google reports there are over 7,000 travel moments in a typical guest journey. Cendyn’s eInsight CRM reporting tool enables you to harness this disparate data and make informed business decisions with simple, beautiful dashboards.