What is hotel CRM?
Put your guests at the heart of what you do
Be inspired and learn more about CRM
Put your guests at the heart of what you do
eInsight CRM features
Data
A single source of truth for your data
Each guest profile is like a fingerprint. They leave behind a trail of favorites, likes, dislikes, hotel stay choices and destination offers. Keep all this data in your master Guest Profile - the single source of truth for your data.
Personalization
The most powerful segmentation in hospitality
Build, segment, manage and forecast your target Audiences to created tailored, personalized communications for every guest, throughout the travel journey
Cut through the noise
Showcase your brand with multichannel marketing
Use Cendyn Studio to create beautiful, on brand email marketing campaigns targeted with the right message for the right guest. Use dynamic content and segmented audience builders to tailor your message.
Automation
Advanced business rules to deliver timely guest communications
Start the conversation and automatically engage your guests before, during and after their stay with personalized email marketing and other communications tailored to their unique profile and desired audience outcome.
Campaign journeys
Create unique journeys for all your Audiences
Manage your transactional, pre-arrival, and marketing campaign life cycle using the most sophisticated journey builder for hospitality.
Drive loyalty
Build long-term relationships with your best guests
Reward guests with a personalized, distinctive loyalty experience that encourages them to keep coming back.
Real time data
Treat every guest like a VIP
Greet guests via your reservation call center, front desk or guest services agent with the right message, at the right time. Ensure your front-line staff are communicating with the most up-to-date, relevant message for your guests.
Reporting
Enterprise reporting & dashboards personalized to your unique business goals
Google reports there are over 7,000 travel moments in a typical guest journey. Cendyn’s eInsight CRM reporting tool enables you to harness this disparate data and make informed business decisions with simple, beautiful dashboards.
EINSIGHT CRM CUSTOMER SUCCESS STORIES
Customer Success Stories
SUCCESS STORY
The Set Hotels & Cendyn
The Set Hotels are a beautiful group of modern grand hotels located in London, Amsterdam and Paris. Filmed at The Conservatorium, Amsterdam we spoke to Martijn van Eijk, Director of Guest Loyalty & Retention at The Set Hotels to see how they use
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SUCCESS STORY
eInsight CRM customer success story
“We saw incredible results with Cendyn in just the first four months. We got 50% more subscriptions, higher click-through rates and our campaign revenues doubled to $1.5 million. That was incredible, and really showed us there was potential that had not been tapped before.”
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SUCCESS STORY
How Greystone Hotels increased CRM campaign
As a hotel management company, Greystone Hotels needed to operationalize CRM across its portfolio. Creating a scalable model to penetrate each hotel’s market was difficult without the right CRM to track behaviors and preferences.
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SUCCESS STORY
eInsight CRM & data driven digital marketing success story
The Fontainebleau Miami Beach is one of the most iconic properties on the East Coast. Why did management select Cendyn eInsight CRM and digital marketing services? Trust, simplicity and transparency.
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SUCCESS STORY
Combining upselling with CRM
ONYX Hospitality Group is leveraging their latest technology integration with Cendyn's eInsight and Oaky's upselling platform to deliver a memorable experience for all their guests.
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