When you are an independent or boutique hotel, it can feel overwhelming to compete with the oversized budgets of large resorts and international brands. Without a big team to rely on, it’s up to you and your staff to make the most of your resources and get creative when it comes to your marketing and loyalty efforts.

That said, you have something most large-scale hotels do not – the flexibility to quickly conceptualize and execute on-property personalization as well as add that special touch to your online marketing efforts. To help you get started, we’ve come up with 10 easy ideas you can start working on today and that will make a big impact on your guests.

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