A user guide to Cendyn’s Insight Score and Audiences

Supercharge your personalization techniques

For the first time, data science techniques typically reserved for revenue management can be leveraged by marketing to enable sophisticated personalization for every guest. Cendyn’s Insight Score, used in combination with Audiences, gives marketers what they need to understand a guest’s true affinity for their brand.

Download our handy guide today to see how you can maximize the use of the Insight Score and Audiences! Reference this guide as you’re building out marketing campaigns and strategizing how to drive demand and loyalty from your CRM database.

Download the guide