Boost bottom-line profitability
One of the most important catalysts for growth at your hotel is non-room revenue. These sources of revenue, such as F&B, golf, spa and retail, can bolster your performance and boost bottom-line profitability.
After all, you’ve done the hard work at getting guests into the hotel; now it’s time to capture as much of their spend as possible! That’s a truism both in good times, when bookings flow easily, and tough times, when low demand means fewer guests.
As you evolve your revenue strategy, look beyond rates and inventory and implement these profit-making tactics to optimize your non-room revenue. It’s a discipline that won’t just affect profitability. It can influence the trajectory of your entire organization and fuel the journey to the next level.