CAPTURING DEMAND: How to compete with OTAs for direct bookings
Travel has significantly rebounded over the last year, with US and Europe leading the way.
During the pandemic, when OTAs have reduced their marketing spending, hotels globally have enjoyed an unprecedented increase in direct bookings.
However, with the global resumption of travel in the last 18 months, we are seeing a reversal, with OTAs regaining much of the booking share from their significantly increased marketing spending.
As the APAC region continues to open up, hotels need to up their game in digital marketing, both in terms of spending and strategies, to stem the tide of losing booking share to the OTAs.
In this Webinar, we explore the actions required to capture direct business through owned, earned and paid media, with actionable insights and key takeaways.