Create a scalable and consistent content strategy without breaking the budget
In today’s competitive hospitality business, content marketing is table stakes. To compete effectively, it’s all about differentiation. As guests research options for their next journey, they consider the product, price, and the location. In each of these areas, the hotel tells a story. With strong content marketing, your hotel can increase awareness, reduce marketing costs, and attract the ideal guests.
Of course, content marketing is an investment. You can’t set it and forget. And it most certainly takes creativity and care to stand out from the stream of generic, forgettable content that the average consumer is exposed.
Your hotel’s strategy needs to be scalable, consistent, realistic, measurable, and accountable. This guide will help you craft a sustainable strategy that makes your hotel stand out.