Data Management Essentials – Cendyn

Best practice guide for hotels

Today, the amount of data we yield is growing exponentially. By 2025, it is predicted we will produce 163 Zettabytes of data annually worldwide. However, without the tools and processes to harness it, data sits in an abyss of unstructured information that misses the opportunity for action by your team.

To help guide you through the process, we’ve assembled some of our go-to tips for hotels to build a foundation for the next right action & personalized engagement based on updated, accurate and relevant data.

What you’ll learn:

• Mapping your data strategy
• Data collection rules
• Tracking database churn
• Much more