Data management fundamentals for hoteliers

The digital revolution

Today, the world is experiencing an unprecedented scale and pace of data — more data than we know what to do with. Data is creating new opportunities and challenges for hoteliers.  Not only is there a growing demand for data analysts, but traditional roles are becoming more data-focused.

In this guide, we explore the fundamentals of data management in hotel marketing, revenue management and operations. We explain key terms and concepts, the elements of a successful data management strategy, and ways to use data to guide decision-making and deliver results.

What you’ll learn:

  • Key terms and concepts in the hotel data space
  • Most popular categories of data analysis
  • Elements of a successful data strategy
  • Pitfalls to watch out for in data management
  • How to tie it all together with hotel CRM

Subscribe to receive the
best hospitality technology insights


Discover how you can drive business via your most profitable channel.