The effects of the global pandemic will change what each person needs from their hotel experience

Your guests are unique. Their passions, journeys, and personality traits push them beyond easily defined demographics. In the age of “customer-first” and machine learning, guests expect hotels to service and communicate based on subtle nuances and details.

Now, that includes addressing individual concerns about safety and social distancing protocols from COVID-19. These are unique based on a guest’s location, family situation, health conditions and other factors. Not one size fits all. Guests will ignore messages that appear irrelevant and tone-deaf, or untargeted to their COVID dynamics.

To help you navigate maintaining stellar personalization at your hotel amid COVID-19 changes, we’ve updated the Guestprint. Download the Guestprint now to see how the guest journey has changed, and how you should modify your approach.

Download the guide now

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