Driving direct bookings: Maximise the potential of your brand website

With OTAs becoming more demanding, hotels want to drive increased proportions of their bookings directly. In this webinar industry experts from Cendyn, Triptease, and Viceroy Hotel Group explore how to optimise your web presence and maximise your direct booking potential.

Moderator:
Peter O’Connor, Professor of Strategy at University of South Australia Business School

Panelists:
– Brent Harris, Vice President of Key Account Sales at Cendyn
– Steffan Berelowitz, Senior Vice President Enterprise E-Commerce at Cendyn
– Eve Tronson, Vice President Digital Strategy & Loyalty at Viceroy Hotel Group
– Charlie Osmond, Co-Founder & Chief Tease at Triptease