Resources

Google Analytics 4 video series

Google Analytics 4 is the latest version of the Google Analytics platform that provides insights into your website traffic and helps you understand your customer’s behavior. Google Analytics 4 has been designed to provide a more streamlined and intuitive user experience, which should make it easier for hoteliers to better understand their data and act upon it. Join us as we go through GA4 step-by-step.

Included in this video series:

  • Episode 1: Getting started with GA4
  • Episode 2: Understanding Acquisition in GA4
  • Episode 3: Utilizing Engagement in GA4
  • Episode 4: Using Monetization in GA4
  • Episode 5: Understanding the User in GA4
  • Episode 6: An overview of the Tech section and share options in GA4

Download all six episodes